It’s no secret that the ocean is essential to sustaining life on Earth; it’s home to hundreds of thousands of different species, helps regulate the climate and produces most of the oxygen we breathe. That’s why protecting the ocean is vital to us as a sustainable brand.
Did you know?
- Scientists estimate there is currently around 2 million tonnes of plastic in our oceans.¹
- 79% of all plastic ever produced has ended up in oceans or landfill, whilst only 9% has been recycled.²
- Experts speculate that by 2050, ocean plastic will outweigh all of the ocean’s fish.³
¹ The Guardian
² OECD
³ WWF
Scary right? But it’s not all doom and gloom. Companies like Prevented Ocean Plastic prevent over 1,000 tonnes of plastic entering the ocean every month. How? They collect plastic from around our oceans, recycle it and sell it back to businesses like us.
As part of our ongoing environmental mission, we’re proud to say our colour gel bottles are made from 100% ocean-bound plastic, giving a new lease of life to waste materials that would otherwise end up polluting our oceans.
And it’s not just our colour bottles that are doing their bit for the environment. We made the decision to move away from virgin plastic years ago. Our care and styling bottles are made from recycled waste materials. And the best part? All our bottles are recyclable, so the chain doesn’t have to end here. The plastic we use today can live on as something else in their next life.
Help us support a circular economy by recycling as much as possible and buying from companies who choose recycled plastic rather than virgin plastic. It’s not always the easiest choice, but it’s the right choice.
To learn more about Prevented Ocean Plastic, check out their website here.
